It all started when Luke (hart) got tired of working under a label that didn’t see the values in engaging with what really matters when ordering a surfboard- the customer. Luke always prefers speaking to guys and girls he is making boards for. This lead to a vision of surfers being at the front of the business all the way through to the back. From design, to build, to sales.
Everyone on board has to keep that integral approach of making sure they are getting the right board for the right surfer. As Luke’s new venture began to grow with fourth surfboards, more like minded people got on board and before we knew it the Toyfactory was born. A collection of shapers, board builders and a sales team that all strive for the same thing- getting the right boards under the right feet, so everyone can enjoy the surf and be stoked on surfing.
The future- We aim to service the surf industry with genuine customer care and a meticulous approach to building quality surfboards. As we grow and evolve we can only hope we get more surfers stoked- ride with us.